Tuesday, September 11, 2012

Mudra Institute of Communications Ahmedabad (MICA) Fellow Programme In Management- Communications (FPM-C) / PGDM-C ADMISSION NOTICE 2013-2015



Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad 380058, INDIA.
Phone: +91 2717 308250   +91 2717 308250   (Ext. 119)

MICA offers a range of certified and highly coveted courses recognised by employers worldwide:

Fellow Programme In Management-
Communications (FPM-C)
Admissions to FPM-C at MICA will resume in 2013. Please look for the announcement in December 2012.


2 Year Post Graduate Diploma in Management- Communications (PGDM-C)
Admission Open for PGDM-C 2013-2015



MICA's Flagship PGDM-C
MICA's Post-graduate Programme Diploma in Management (Communications) has made a remarkable pace for itself since its inception in 1994. The active PGDM (Communications) has evolved into one of the premier programmes in the country, endorsed by 100 per cent campus placements with the best corporate houses in India and in recent times, abroad. MICA's stringent selection norms coupled with the rigour of the curriculum ensure a highly committed, creatively and innovatively anchored, professionally oriented communications manager skilled in the practice, development and management of communications for industry and society. This programme is approved by the All India Council for Technical Education (AICTE) and Association of Indian University (AIU) which equates it with an MBA degree.

Who are we looking for?
Stringent quality control of our output begins with tight quality control of our input which is why it is more than a commonplace matter to get a place at MICA. In addition to putting the aspiring communications professionals who come to MICA through a tough academic routine, they are also encouraged and advised to practice the art of self-development.

Over the years, the MICAn profile has changed. There has been a significant increase in number of students from engineering and management education backgrounds. The number of people with diverse work experience (ranging from the software industry to financial portfolio management) has meant more productive class discussions. Students at MICA come from some of India's best-known educational institutions. Prestigious colleges like St. Stephens, Lady Sriram College, Delhi College of Engineering (NSIT), Sriram College of Commerce (SRCC)among others are represented in MICA.

A quick look at our institute's recruitment track record and the profile of our current students should be sufficient to justify our pride in our young men and women.

Admissions Criteria
 Admission to the PGDM(C) programme requires a Bachelor's degree (in keeping with the 10 + 2 + 3 system) with minimum 50% marks, or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

Candidates who demonstrate aptitude for expressing, assessing, or conceiving ideas that move people to action and achieve business results tend to stand a better chance of being shortlisted.

Candidates should apply to MICA through scores of either CAT 2012 / XAT 2013 / GMAT (December 31, 2007or later)

Application Process and Timelines

You can also purchase application form from the Admission Office, MICA on cash payment of Rs. 1785/- or by sending a demand draft of Rs. 1785/- in favour of "MICA" payable at Ahmedabad, with one self-addressed stamped (Rs. 20/-) envelope of the size 12" X 10". (w.e.f. September 1, 2012)


The selection process for the PGDM (C) involves two steps (Batch 2013-15):

Stage - I
MICA Admissions Test (MICAT)

All candidates who apply to MICA through CAT/XAT/GMAT irrespective of their score,  will be called for MICAT, subject to their application form being complete and accepted by MICA.

MICAT is designed to assess analytical ability, divergent thinking, written communication skills and general awareness about the communications industry.

MICAT will be held in February/March 2013 at the following centres:

Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Lucknow and Mumbai.

Note: MICA reserves the right to withdraw or introduce MICAT centres.



Click here to download brochure to be anounced soon



Stage II
Group Exercise (GE) and Personal Interview (PI)

Candidates will be invited for Group Exercise and Personal Interview to MICA campus, Ahmedabad based on their performance in MICAT and CAT/XAT/GMAT. Quantitative and Verbal sections from CAT/XAT/GMAT will be given 20% weightage each.

Admissions Calendar

E V E N T --- D A T E

Admission Announcement and Issue of Forms September 1, 2012

Last Date for Issue of Application Forms  January 29, 2013

Last Date for receipt of completed Application Forms  February 1, 2013

Issue of MICAT Call Letters February, 2013 *

MICAT February/March, 2013 *

GE & PI March / April, 2013

Declaration of Results  April, 2013

Orientation Programme June, 2013

Session begins Last week of June, 2013

* Exact dates will be updated soon.









Fellow Programme in Management - Communications (FPM-C)
The Fellow Programme at MICA is the first programme of its kind in the country. It is an AICTE approved doctoral level programme offered in the communication discipline. Through this programme, MICA aims to encourage both fundamental and applied research in the communication domain.

The FPM aims to achieve the following inter-related goals:

To produce "Fellows of Communication" who will be able to meet international norms of research and education in communication
To conduct research pertinent to communications
To create researchers who can advance communication theory and practice, and enhance the contributions that communication can make to the larger community
To increase the talent pool of researchers and teachers for the communication discipline in the country


Programme Salience
The FPM focus would be on theory and, hence, critical thinking, argument development, knowledge gaps identification, problem formulation and report writing.
The FPM offers four areas of specialisation: Integrated Marketing Communication, Communication and Social Change, Communication and Cultural Studies, and New Media and Communication. Candidates should choose any one area at the time of application.
Students will spend one term at an overseas university department assigned to an eminent communication academician/researcher.
The FPM students will be paid a stipend.

Who are we looking for?

Applicants must have a Masters Degree/equivalent qualification with at least 55% marks or equivalent grade in any discipline of the Humanities /Social Sciences / Business Management having Communication/Journalism/Advertising/PR/Marketing as a core subject. The candidate also should have completed a three-year Bachelor's degree/equivalent qualification after completing higher secondary (10+2) or equivalent.

Or

At least 55% marks or equivalent grade in Five year Integrated Masters Degree programme from any discipline of the Humanities /Social Sciences / Business Management having Communication/Journalism/Advertising/PR/Marketing as a core subject, obtained after completing higher secondary (10+2) or equivalent.

Qualifications described above must be recognised by AICTE/Universities/Deemed Universities.

International students whose qualifications are considered equivalent (by UGC/AICTE) to the qualifications listed above are also eligible to apply for the programme.

Candidates with M. Phil. or NET/JRF (UGC) qualification in ‘Mass Communication and Journalism’ or ‘Management’ and relevant work/research experience in a recognised communication/media institution will be given preference.

Final year students appearing for the Master's degree or equivalent examination can also apply. Such candidates, if selected, should be able to produce final mark sheet (proving that they satisfy the eligibility criteria) at the time of accepting the offer of admission failing which the offer shall automatically stand withdrawn.



Admission Criteria
All ELIGIBLE applicants will be required to take the MICA Admission Test (MICAT-FPM). MICAT-FPM comprises of Written Test (WT), Oral Presentation (OP) and Personal Interview (PI).

The MICAT-FPM process will follow as described below:
Written Test (WT)
Written Test will examine candidate's (communication) theoretical understanding, ability to investigate a communication phenomenon and ability to interpret data and draw conclusions.


Oral Presentation (OP)

The candidate will be given a decision problem and asked to describe a broad-level approach to address it in a systematic and scientific manner.

Personal Interview (PI)

Personal Interview will be an extension of OP where the candidate's personality and passion for research will be assessed.

Selection to the programme is based on:

1.     Performance in MICAT-FPM

2.     Consistent academic performance from 10+2 onwards

3.     Possession of M Phil or NET/JRF qualification, and

4.     Professional work/research experience in media and communication


Application Process and Timelines

The applicants should go through the following application process:

Download the FPM application form from the MICA website -
(Instructions to fill the application form are appended to the form)
Submit the filled-in application form by the specified date. Please also submit the following along with the application form:
Application fee Rs. 1500 through a demand draft drawn in favour of "Mudra Institute of Communications, Ahmedabad" payable at Ahmedabad. Please write your name and contact details on the back of demand draft.
A statement of Purpose (SOP) addressing each of the following points, using essay form and a maximum of three pages.
Why do you want to pursue FPM?

What are your career and professional goals?

Describe your strengths and weaknesses relevant to your career and professional goals

Describe the key skills, knowledge, and experiences the FPM will develop in you

What will be the nature of your contribution to the advancement of the chosen area of specialisation/profession?


        3.   Two letters of recommendation (blank forms for recommendation letters and the instructions are enclosed
               with the application form).
        4.   Copies of academic certificates.



Timeline
 Admissions to FPM-C at MICA will resume in 2013. Please look for the announcement in December 2012.

Contact
FPM Office
Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad 380058, INDIA.
Phone: +91 2717 308250   +91 2717 308250   (Ext. 119)